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Marketing Coordinator

Wild Life Distillery Marketing Coordinator
We are hiring!

Wild Life Distillery Marketing Coordinator
Location: Hybrid / Canmore on-site work will be required
Permanent, Full-time
Annual Salary Range: $50K to $60K


Wild Life Distillery is located in Canmore, Alberta and our team is growing!
If you are ready to connect the world to craft spirits through authenticity, creativity and good stories, then keep reading. We are on the search for a new team member who will support our Marketing and Sales team by continuing to build the WLD brand through digital and print media, brand promotions, activations and living the WLD lifestyle. 

What we believe …

Wild Life Distillery (WLD) connects craft to community. By building a team focused on authenticity, consistency and commitment to betterment, we seek to inspire people to drink WLD, share WLD, and be WLD. The WLD lifestyle is driven by adventure, awe-inspiring wilderness, quality craftsmanship and our unique community. 

What you will do …

You will play a crucial role in creating, supporting and executing marketing and sales initiatives to enhance the brand's visibility and drive business growth. Your responsibilities will be a combination of marketing planning and execution, web design work, digital ad campaign creation and management, WLD photo/video asset management and more. 

Who you will work with …

Direct report to: Director, Sales and Marketing

Working relationships with: Sales, Marketing, Tasting Room, Production, and Events teams

Marketing and Sales team support: 

  • Execute Marketing and Sales strategies, plans and activations developed by the Sales and Marketing team
  • Responsible for the creation and maintenance of marketing and sales materials including graphics, POS, sell sheets, price guides, promotional materials, etc. 
  • WLD e-Newsletter support
  • Assist in coordinating and executing press releases, product launches, and media outreach
  • Conduct market research to stay informed about emerging technology, industry trends, consumer preferences, and competitor activities
  • Develop and maintain relationships with customers, consumers, media outlets, bloggers, and influencers

Social media/digital and Community connection: 

  • Manage and grow the brand's presence on social media platforms and in the community.
  • Create and execute social media strategies to increase brand awareness and engagement.
  • Develop engaging and compelling content for various marketing channels, including social media, website, digital ads, email campaigns, and promotional materials.
  • Collaborate with graphic designers, photographers, and other creative professionals to produce high-quality visual and written content.
  • Create and execute digital campaigns and manage tracking analytics to inform plan.
  • Maintain and update our website with images and copy.
  • Review digital data across website, Google, and social platforms to recommend improvements. 

About you: 

  • You are highly organized with a strong attention to detail.
  • Genuine enthusiasm for the WLD brand and its commitment to quality and authenticity.
  • Ability to think creatively and develop innovative and effective marketing campaigns.
  • Strong written and verbal communication skills.
  • You are ambitious, with a ‘get things done’ mentality. 
  • Excellent organizational and project management skills to handle multiple tasks simultaneously.
  • Ability to thrive in a dynamic and fast-paced environment.
  • Strong analytical skills to interpret data and make informed decisions.
  • Collaborative mindset with the ability to work effectively with a team.
  • Proficient in using various technologies, tools and platforms.

Experience:

  • 3+ years experience in the marketing space; ideally in the spirits or beverage industry.
  • Degree/Diploma in Marketing, Communications or equivalent is an asset.
  • Highly proficient in graphic design and visual communication.
  • Excellent attention to detail and ability to draft, proofread and edit written materials.
  • Experience in a professional setting and strong working knowledge with social media platforms and scheduling/planning tools. 
  • Experience in e-commerce, digital ad content creation/execution, ad spend budget management and conversion tracking.
  • Excellent computer skills: G-Suite, Adobe CC, Canva, Klaviyo, Shopify are among the tools we use.
  • Photography and videography editing skills are an asset.
  • Excellent organizational, interpersonal, analytical reasoning and problem-solving skills.

The fine print…

  • Obtain and maintain a valid AGLC Proserve certification
  • Valid Class 5 Drivers License 
  • Able to work some evenings and weekends to capture content and connect with the community as needed
  • 40 hrs/week minimum of work is expected to fulfill the duties of the job

Why you will want to join the Wild Life team…

  • Paid vacation days
  • Participation in the company benefits plan including health and dental
  • Cell phone allowance
  • Fun and encouraging team to support your success
  • Cool swag to share your love of the brand
  • Opportunity to grow with an entrepreneurial company
  • Live the WLD lifestyle with staff events and get togethers

Joining Wild Life Distillery as a Marketing Coordinator offers an exciting opportunity to contribute to the growth of a unique craft brand dedicated to quality and authenticity. If you are passionate about marketing, great spirits, and living the Wild Life, we encourage you to apply.

Wild Life Distillery is an Equal Opportunity Employer and we welcome your application. 

At Wild Life Distillery, we are committed to creating and maintaining a workplace that values equity, diversity, and inclusion. We believe that every individual has unique talents and perspectives, and we strive to create an environment where everyone feels welcome, respected, and valued.  Our commitment to equity means that we recognize and acknowledge the systemic barriers that exist for certain groups within our society. We actively work to reduce these barriers and promote equal access to opportunities for all individuals, regardless of their race, ethnicity, gender identity, sexual orientation, religion, age, or ability.

Inclusion is a core value at our distillery.  We encourage open communication and feedback from our team members to ensure that we are always making progress in our efforts to create a more equitable and inclusive workplace.  

Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

How to Apply: 

If you want to learn more about joining the Wild Life team, please send your resume and cover letter letting us know a bit more about yourself to HR@wildlifedistillery.ca   

 

Wild Life Distillery Staff
Join our team!