The Rye Is Our Why
If you've been following these blogs over the last few of years, then you know what we've been up to: Building a team. Building a brand. Building a spirits portfolio. And building a new distillery.
It takes time, energy, resources, and vision; much like making whisky does. In some ways it's beautiful to have this golden liquid that we make, which requires so much patience and trust, to look at as a metaphor for Wild Life. We have used it as our guiding light, our raison d'être, our 'why'.
Wild Life Rye Whisky posing in front of our new still
In March 2023, we released Wild Life Rye Whisky the product that is foundational to our vision for the future. A quintessential Canadian spirit that has a long history and legacy in this country. In some ways we feel that rye has lost some of its credibility in the market, with many Canadians only knowing the bottom shelf offerings of this spirit.
@wldkeith having a nose
10 years is shorthand for thinking longer-term than nearly everyone else and doing things that are really ambitious or meaningful. Most of the deeply meaningful things in life require long time horizons: building a business, cultivating a happy marriage, growing a family, getting in the best shape of your life, etc.
How do you work toward the 10-year things? In 1 hour increments. 1 hour is shorthand for doing things that can be accomplished from start to finish in a single session like a good workout, a good writing session, reading a chapter of a book, going on a fun date, etc. The key is that you finish with something accomplished, not with half-work still waiting to be completed.
If you spend 1 hour working toward a 10-year project—and you repeat this day after day—you're going to end up living a lovely life."
Wild Life Whisky tasting at the barrel house....